If you want your crowdfunding campaign to really succeed, its not enough only to raise funds from your family and friends. You’ll want to have wider coverage in the media. Almost every campaign that’s raised over $100,000, needed to have PR to help raise that level of funds.
How do you get PR? Well you could do it the traditional way by engaging a PR agency to do it for you, if thats not your area of strength, and you have the finances to afford it. But what if you’re a cash-strapped one-man startup, but still want the same amount of PR coverage?
The good news is that you can do it cost-effectively on your own, and you get achieve the same, even not even better results than engaging a PR firm. The best part is that these tools do not cost you a single dime. They make the process of contacting media outlets much much faster and simpler.
Here’s a shortlist of 5 very powerful, and effective tools. All are either free to use, or come with a 14-day free trial.
1.Use Buzzstream to save time gathering influential bloggers contact info
Free trial for 14 days
Use Buzzstream to speed up and automate finding and collection of influential bloggers, editors and journalists contact information such as their email, Facebook, Twitter, Google+ etc.
All you need to do is to install the Buzzmarker Chrome Extension, find the website, and click “Buzzmark this page”. And voila! Buzzstream smartly identifies the contact email for you (highlighted in red above)
You can even use its powerful “Prospecting List” feature to search for other blog links on the same website. This is an absolute time and effort saver!
2.Use Google Images to find media sources that covered your competitors
Why reinvent the wheel by painstakingly looking for PR contacts? Instead, seek out competing Kickstarter campaigns in your category, and then use the nifty Google Images tool to backtrack and find out the news outlets/tech blogs that covered them. Since these journalists have covered a campaign in your category before, chances are they’ll be willing to also cover you.
All you need to do is to save 3-4 images from your competitors campaigns, and then simply drag them into Google Images search. Google Images will then display a list of blogs and websites that have covered your competitor’s campaign.
3.Another tool to reverse-engineer and find media outlets that covered your competitors
While Kicktraq mainly serves as analytics for Kickstarter, a lesser known feature is that it can also search out all PR articles on the Internet that have written about your competitors campaign. From there, you can then smartly locate which media outlets covered their campaign, and like in the Google Images example, use it to your advantage.
4.Use HARO, a free service to turn any journalist into your ally
HARO stands for Help A Reporter Out.
It’s a free email newsletter service that big name journalists (Wall Street Journal, Forbes etc.) use to get opinions from ordinary people who might be subject matter experts on a certain topic.
It’s a win-win service: if journalists use your opinion for their article piece, they might also feature a link back to your crowd funding campaign. And you get free publicity on these high traffic sites.
HARO newsletter is sent out 3 times a day for the free account. The caveat is fastest fingers first. The golden window of opportunity is to reply within 15minutes, so standby pitches relevant to your subject beforehand to reply quickly.
5.Use Buzzsumo to seek out Twitter influencers
And finally, we come to Buzzsumo. Buzzsumo is a heavy duty, powerful tool that searches for Twitter influencers by topic. You can use it as a starting point to find out these influencers Twitter accounts, and then build a relationship with them. Hopefully they’ll like your campaign and help promote a tweet to their audience.
You May Also Like To Read Next: How This Traffic Generation Strategy Made More Than $100,000 In Crowdfunding
“A FREE COURSE ON CROWDFUNDING“
I don’t want your crowdfunding education to end here, so I’m putting together a guidebook, and a free three-week course called “5 Ways To Find Users For Testing Your Crowdfunding Idea”. There will be some overlap between that content and this post, but the email course will walk you through some ways you can find users to test your idea.” Also check out the upcoming launch of my latest book: "The Crowdfunded Kit"