This is Lesson 5 of my crowdfunding course: "5 Ways To Find Your First 100 Kickstarter Backers."
Remember the old fisherman saying that if you want to fish for the right fish, you've gotta fish in the right pond?
The target audience you will need to interview often hang out in communities of the same interest.
And I'm going to introduce you to another very effective technique that I accidentally discovered, but that has yielded me a base of highly targeted users.
The best part of it is that it is not just a 'pond of fish', but 'ponds and ponds of fish'.
This source of 'ponds and ponds of fish' is Meetup.com.
Meetup.com is the world's largest online social networking portal that facilitates offline group meetings in various localities around the world.
You can find and join groups unified by a common interest, such as politics, books, games, movies, health, pets, careers or hobbies.
Basically, you can find an event for almost anything under the sun here!
There are two ways you can use Meetup.com to get customers: either through joining an existing meetup group or creating a new meetup group.
Getting users through an existing Meetup group:
1.Go to meetup.com
2.Create an account (it's free)
3.Search for meetup events that are related to your topic of interest. Let's assume you have an idea for a new kind of surfboard. So you'll want to look for surfing meetups near you.
You can see from the search results that there are three meetup events around San Francisco that are surfing related:
Ladies who Surf (494 people ),
SF Surf Science (115 people),
and also Fun and Sun Water Sports Club (234 people).
Do you see that there are easily 3 'ponds' of users that you are looking at?
Which is what makes Meetup.com such an awesome resource!
4.You'll need to join the group first though before attending the event. Simply click the group you are interested in, and then click Join Group on the top left corner.
You will be asked to fill in your bio, and some simple information about yourself
Once you've done that, simple RSVP to the next meeting date and turn up for the event!
During the actual day itself: Have a great time networking with others, and then invite them to join you for the customer interview.
But what if there are no already existing Meetup groups for your target audience? You can create one!
Getting backers through creating a new Meetup group:
The steps are pretty similar to joining a new group, except that you are now the group organiser.
So you'll have to go through the process of creating a new event, and then inviting other users into the group.
Creating a new Meetup is much more highly advantageous, because you get to set the tone of the conversations, and you'll have a larger influence to recruit group members, who'll eventually become users for testing your startup idea.
Do note though, that if even after creating the group, there are only very few people joining the group, it could be a signal that the topic in which your idea lives is a very small one.
In that case, it might not be worth pursuing the idea.
By the way, this is the last of 5 ways you can use to find your first 100 Kickstarter backers, and also test if your crowdfunding idea will work at the same time.
To take your idea to actual crowdfunding, my book "The Crowdfunded! Kit" will show you exactly how to do that.
You May Also Like To Read Next: How To Learn To Speak Like Your Customers
“A FREE COURSE ON CROWDFUNDING“
I don’t want your crowdfunding education to end here, so I’m putting together a guidebook, and a free three-week course called “5 Ways To Find Users For Testing Your Crowdfunding Idea”. There will be some overlap between that content and this post, but the email course will walk you through some ways you can find users to test your idea.” Also check out the upcoming launch of my latest book: "The Crowdfunded Kit"