This is Lesson 2 of my crowdfunding course: "5 Ways To Find Your First 100 Kickstarter Backers."
Remember the other day we talked about the importance of speaking your customer's language?
It's important to do it, as you’ll eventually come to learn the real pains and problems that they face.
And now, lets go on to the first way you can find users to interview for your crowdfunding idea...
First, identify the general topic that your crowdfunding idea is associated with.
For example, if you have created a trendy pair of sunglasses that has special shade filters, the topic you want to start with is 'Sunglasses'
Start with 10
Do you know where does your target audience hang out, online and offline?
This is the fastest and simplest method you can start with.
Think about your topic for a moment.
What value does it offer, and who could benefit most from it?
Think specifically of names in your immediate network.
It could be your friends, or acquaintances who might most likely need it.
Still can't think of 10? Stretch further to people you met at an event, and ex-colleague, or even a friend of a friend you might know.
Then write them down:
Note: Listing these 10 names is super important. Do not skip it!
Once you've done this, the next thing to do is to ask where does each name on the list go to learn more about the topic.
This information will be very important later on as you'll know where exactly to ask more people for testing your idea.
For example, "Where does Monica go to learn more about sunglasses?"
So I find that Monica lives in sunny Hawaii, and loves sunglasses.
She often visits Elle.com, Zappos and reads Vogue for the latest sunglass fashions.
When she buy sunglasses, she often makes a trip to the Nordstrom shopping outlet in the city.
So the next logical thing to do, is to email and reach out to every single one on your list, and ask them what they think about your idea right?
Pause here for a moment.
I'm about to show you something that is an oxymoron.
The golden rule in testing crowdfunding ideas: Do not talk about your crowdfunding idea!
This customer interview really isn't about your crowdfunding idea.
It is about hearing your target audience after all; their problems and pains.
You don't want to waste your time and effort solving a problem that doesn't exist.
Ultimately, your backers eventually fund your project because you solve their real problems, not because your crowdfunding idea is cool!
Our brains have a natural bias to start looking for validation that is only good.
I mean who likes to hear bad things about their own great ideas right?
Plus, the person you're asking subconsciously knows what you're looking for, and because of a desire to not offend you, will want to help you.
What to ask then in the email?
Do not hint anything at all about the idea you have. Instead, write it in a way that's neutral, and as if you're on a fact-finding mission.
I'm doing some research to understand how people use their sunglasses.
Since I know that’s a topic you are interested in, I would love to have a chat with you for just 20 minutes to hear your experiences - This Tues or Wed morning?
Could you also do two things for me?
1) Could you tell me which sites/magazines do you visit often to read up on sunglasses?
2) If you have any people you know who also wear sunglasses often, could you get us connected?
Thanks so much.
During the actual interview...
Ask these 5 questions.
- What’s the hardest part about the [the problem you are solving].
- Can you tell me about the last time that happened?
- Why was that hard?
- What, if anything, have you done to solve that problem?
- What don’t you love about the solutions you’ve tried?
It'll take too much content to cover these 5 questions in detail in this post.
But if you would like further reading, please check out this other article I've written on my blog: How To Interview Customers Without Exposing Your Startup Idea
This might have been a longer process than you originally thought, but I guarantee it: you'll not only to learn about your audience's problems, you’ll also learn if they’re worth solving.
Then you'll instinctively know if your crowdfunding idea works...or not.
You May Also Like To Read Next: The little-known but mighty Craigslist
“A FREE COURSE ON CROWDFUNDING“
I don’t want your crowdfunding education to end here, so I’m putting together a guidebook, and a free three-week course called “5 Ways To Find Users For Testing Your Crowdfunding Idea”. There will be some overlap between that content and this post, but the email course will walk you through some ways you can find users to test your idea.” Also check out the upcoming launch of my latest book: "The Crowdfunded Kit"